Leon Is the Creative Director for an Agency That Has

Multiple Choice

Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs.Before developing any creative ideas, Leon reads some golfing magazines and spends time talking to friends and co-workers who play golf.These activities are part of the _____ step of the creative process outlined by Graham Wallas.

A) preparation
B) incubation
C) illumination
D) verification
E) Revision