Why Are Models of the Creative Process Valuable to Those

Multiple Choice

Why are models of the creative process valuable to those working in the creative area of advertising?

A) The models enable the client to see what he or she is paying for.
B) The models provide an organized approach to an advertising problem.
C) The models provide an unstructured approach to an advertising problem.
D) The models are usually developed based on the primacy effect.
E) The models create heuristics needed to determine whether or not an ad will accomplish its goals.