Which of the Following Statements Is True According to the Hirschman

Multiple Choice

Which of the following statements is true according to the Hirschman study of creative people in advertising?

A) They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace.
B) They are more risk averse than brand managers.
C) They prefer making conservative commercials.
D) They believe a commercial should be evaluated in terms of whether it fulfills the client's marketing and communication objectives.
E) They want to maximize the impact of the advertising messagE.In her interviews, Hirschman also found that brand managers were much more risk-averse and wanted a more conservative commercial than the creative people, who wanted to maximize the impact of the message.