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When Julianna Uses Books, Periodicals, Trade Publications, Research Studies, and Ads

Question 73

Multiple Choice

When Julianna uses books, periodicals, trade publications, research studies, and ads from her client's competitors to assist in the preparation, incubation, and illumination stages, she is using __________________________.


A) general preplanning input
B) copywriting
C) account planning
D) storyboarding
E) production scheduling

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