Which of the Following Statements About Account Planning Is True

Multiple Choice

Which of the following statements about account planning is true?

A) Account planners conduct only quantitative research.
B) Account planners work with the client as well as other agency personnel.
C) Account planners conduct only qualitative research.
D) With account planning, the agency takes a permanent leadership role in the development of creative strategy.
E) The knowledge gained during account planning can only be used during the planning period because of its proprietary nature.