Multiple Choice
Which of the following is a major determinant of creativity that reflects the degree to which various elements of an ad are meaningful, useful, or valuable to the consumer?
A) divergence
B) delusion
C) relevance
D) illumination
E) risk aversion
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: According to Young's model of the creative
Q30: Leo Burnett, founder of the Leo Burnett
Q32: Those who judge the creativity of an
Q33: The rationalists of creative advertisements are also
Q120: The _ step of Young's creative process
Q122: An idea develops during the _ step
Q123: According to Young's and Graham Wallas's versions
Q125: Techniques such as message communication studies and
Q126: Which of the following statements about account
Q128: Which of the following stages of the