Which of the Following Is a Limitation of Focus Group

Multiple Choice

Which of the following is a limitation of focus group studies?

A) In these studies, strong personalities can often wield undue influence.
B) These studies cost more than ethnographic research.
C) These studies are more difficult to administer than ethnographic research.
D) These studies do not offer the benefits of qualitative research.
E) In these studies, consumers are observed in their natural environment.