Multiple Choice
John O'Toole describes the _____ as "that flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen."
A) ad paradox
B) epiphany
C) heuristic
D) big idea
E) Mnemonic
Correct Answer:
Verified
Correct Answer:
Verified
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