Multiple Choice
Bensons Inc., a retail store in Houston, launches an ad campaign featuring the interiors of its stores. The stores are shown to be lit by crystal chandeliers and feature several salespeople wearing tail-coats. The ads also contain the slogan "Be treated like royalty, while you shop in comfort." The development of a strong, memorable "royal" identity by Bensons is an example of:
A) guerilla advertising.
B) image advertising.
C) drama advertising.
D) bait-and-switch advertising.
E) refutational appeal.
Correct Answer:
Verified
Correct Answer:
Verified
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