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    Advertising and Promotion
  4. Exam
    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Which of the Following Allocation Methods Makes Use of a Buildup
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Which of the Following Allocation Methods Makes Use of a Buildup

Question 31

Question 31

Multiple Choice

Which of the following allocation methods makes use of a buildup approach to setting budgets?


A) percentage-of-sales
B) arbitrary allocation
C) competitive parity
D) objective and task
E) affordable

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