Marketers Typically Select Spokespeople Whose Traits Will Maximize Their Message

Multiple Choice

Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:

A) power, image, and knowledge.
B) credibility, attractiveness, and power.
C) knowledge, fee, and differentiability.
D) consistency, credibility, and continuity.
E) credibility, reputation, and individuality.