According to the Meaning Transfer Model of the Celebrity Endorsement

Multiple Choice

According to the meaning transfer model of the celebrity endorsement process, celebrities draw their meanings from:

A) their association with the companies whose products they endorse.
B) their popularity among consumers and their perceived level of attractiveness.
C) the image the media portrays about them through various channels such as television, magazines, and the Internet.
D) the roles they assume in their careers and the objects, persons, and contexts these roles bring them in contact with.
E) their family and cultural background that influence their decisions about the types of products they want to endorsE.According to meaning transfer model, a celebrity's effectiveness as an endorser depends on the culturally acquired meanings he or she brings to the endorsement process.Celebrities draw these powerful meanings from the roles they assume in their television, movie, military, athletic, and other careers.Each new dramatic role brings the celebrity into contact with a range of objects, persons, and contexts.