A Study by Andrew Aylesworth and Scott MacKenzie Found That

Multiple Choice

A study by Andrew Aylesworth and Scott MacKenzie found that commercials placed in programs that induce negative moods are

A) prone to extensive critical scrutiny of the companies' products or services by the audience.
B) processed less systematically than ads placed in programs that put viewers in positive moods.
C) useful when the message is intended to work through a central route to persuasion.
D) useful when viewers are knowledgeable and can analyze an ad in detail.
E) helpful in exciting the readers and viewers of the message about the product or the service.