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    Advertising and Promotion
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    Exam 5: The Communication Process
  5. Question
    According to the AIDA Model, a Customer Expressing Interest and Desire
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According to the AIDA Model, a Customer Expressing Interest and Desire

Question 74

Question 74

Multiple Choice

According to the AIDA model, a customer expressing interest and desire is in the


A) affective stage.
B) cognitive stage.
C) behavioral stage.
D) action stage.
E) adoption stage.

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