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The _____ Model, as Proposed by Michael Ray, Explains the Decision-Making

Question 79

Multiple Choice

The _____ model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands.


A) standard learning
B) dissonance/attribution
C) low-involvement
D) cognitive response
E) five-Ws

Correct Answer:

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