Question 1

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?

Accepted Answer

A) problem recognition 
B) information search 
C) postpurchase evaluation 
D) alternative evaluation 
E) purchase decision

Question 2

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

Accepted Answer

A) Functional consequences 
B) Psychosocial consequences 
C) Attribute bundles 
D) Subjective consequences 
E) Personal stimuli

Question 3

Which of the following best defines perception?

Accepted Answer

A) It is an associative learning process that helps in associating a product or service with a favorable emotional state. 
B) It is the process of presenting a new production process or product into the market and promoting the same to prospective customers. 
C) It is the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world. 
D) It is the intense emotional response of a consumer when he realizes that a repressed conflict is about to emerge into consciousness. 
E) It is a situation that arises when a consumer's prior product knowledge and buying behavior gets distorted and leads to illegal buying situations.

Question 4

Which of the following is the most relevant internal psychological process associated with the purchase decision stage of the consumer decision-making process?

Accepted Answer

A) externalization 
B) perception 
C) culturalization 
D) integration 
E) learning

Question 5

Which of the following is considered to be a subjective evaluative criterion while purchasing an automobile?

Accepted Answer

A) price 
B) warranty 
C) fuel economy 
D) styling 
E) insurance cost

Question 6

Which of the following consumer behaviors leads them to seek different brands and try out various options?

Accepted Answer

A) out-of-mind syndrome 
B) consumer assimilation 
C) consumer socialization 
D) novelty-seeking behavior 
E) consumer acculturation

Question 7

_____ are the dimensions or attributes of a product that are used to compare different alternatives.

Accepted Answer

A) Evaluative criteria 
B) Salient beliefs 
C) Dissonance motives 
D) Attribute bundles 
E) Reinforcement criteria

Question 8

Why are principles of operant conditioning useful in the development of promotional strategies?

Accepted Answer

A) They explain the cognitive processes that mediate a consumer's response to advertising. 
B) They show that experiences with products provide reinforcements that affect future purchase behaviors. 
C) They explain why coupons and samples are unlikely to have any desirable effect on consumer behavior. 
D) They explain consumer behavior in both high- and low-involvement situations. 
E) They explain how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response.

Question 9

Multiattribute models help marketers understand and diagnose the underlying basis of consumers' attitudes.

Accepted Answer

A) True 
 B)False

Question 10

Todd buys a fruit-based drink every afternoon.He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices.He will not consider any other brand or type of soft drink because the two drinks make up his

Accepted Answer

A) latent set. 
B) brand attribution list. 
C) natural selection list. 
D) evoked set. 
E) subliminal choices.

Question 11

When McCann Erickson asked women to draw and describe how they felt about roaches and discovered that many women associated roaches with men who had abandoned them, and therefore the women preferred roach killers that let them see the roaches die, the agency was using __________________________ research.

Accepted Answer

A) motivation 
B) perception 
C) assimilation 
D) neuroscience 
E) disintegration

Question 12

During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?

Accepted Answer

A) problem recognition 
B) information search 
C) postpurchase evaluation 
D) alternative evaluation 
E) observer bias

Exam 4: Perspectives on Consumer Behavior