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    Exam 4: Perspectives on Consumer Behavior
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    Which of the Following Is the First Step in the Selective
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Which of the Following Is the First Step in the Selective

Question 21

Question 21

Multiple Choice

Which of the following is the first step in the selective perception process?


A) selective attention
B) selective comprehension
C) selective integration
D) selective exposure
E) selective retention

Correct Answer:

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