Multiple Choice
Which of the following best defines an attitude?
A) It is defined as an intense emotional response of a consumer when the consumer realizes that a repressed conflict is about to emerge into consciousness.
B) It is defined as a process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world.
C) It is defined as a situation that arises when a consumer's prior product knowledge and buying behavior gets distorted and leads to illegal buying situations.
D) It is defined as a summary construct that represents an individual's overall feelings toward or evaluation of an object.
E) It is defined as the process of presenting a new production process or product into the market and promoting the same to prospective customers.
Correct Answer:

Verified
Correct Answer:
Verified
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