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At the Web Site for Ivillage

Question 16

Multiple Choice

At the Web site for Ivillage.com, there is an ad that stretches across the top of the page for Clinique cosmetics. If you click on the ad, it will take you to the Clinique Web site where you can purchase Clinique cosmetics. The Clinique ad that appears at the iVillage Web site is an example of a(n) :


A) interstitial
B) banner
C) pop-up
D) sponsorship
E) CPC

Correct Answer:

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