Multiple Choice
Databases are used:
A) to improve the selection of market segments
B) to assist in the stimulation of repeat purchases
C) to create transactional sales
D) as the foundation from which direct marketing programs evolve
E) in all of the above ways
Correct Answer:

Verified
Correct Answer:
Verified
Q54: Which of the following forms of segmentation
Q55: As postal rates increase,direct-mail advertising has frequently
Q57: The use of _ allows individuals to
Q58: Which of the following is an example
Q59: QVC Home Shopping Network believes it can
Q60: The announcer on the television commercial said,"Get
Q61: Which of the following media forms is
Q84: _ is the direct,personal presentation,demonstration and sales
Q87: Advertisers can measure the relative effectiveness of
Q94: The major impetus behind the growth of