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    Advertising and Promotion
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    Exam 14: Direct Marketing
  5. Question
    The Use of _____ Allows Individuals to Gather Information and Purchase
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The Use of _____ Allows Individuals to Gather Information and Purchase

Question 57

Question 57

Multiple Choice

The use of _____ allows individuals to gather information and purchase products and services via their home computer.


A) electronic teleshopping
B) telemedia
C) audiotex
D) infomercials
E) telemarketing

Correct Answer:

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