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Brut Champagne Ran an Ad in Esquire Magazine Featuring a Cardboard

Question 92

Multiple Choice

Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page. This is an example of a(n) :


A) action page
B) gatefold
C) multisensory ad
D) printacular
E) run-of-page ad

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