Multiple Choice
A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication.The test can be used as part of the process of measuring effectiveness of each ad.
A) split run test
B) inquiry test
C) Starch test
D) Gallup Robinson impact test
E) day-after-recall test
Correct Answer:
Verified
Correct Answer:
Verified
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