Multiple Choice
Which of the following statements about newspaper supplements is true?
A) Most national advertisers avoid them because of high clutter.
B) Newspaper supplements carry no national advertising.
C) Some of these publications are similar to national magazines and carry national and regional ads in four-color.
D) They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads.
E) Newspaper supplements are a category of newspapers just like daily,weekly,and national newspapers are.
Correct Answer:

Verified
Correct Answer:
Verified
Q25: Gatefolds,bleed pages,inserts,and creative space buys are ways
Q26: In purchasing advertising space in magazines,media planners
Q27: A magazine with a circulation of 2.5
Q28: Modern Maturity,YM,and Seventeen are all magazines that
Q29: When America Online's customers were unhappy with
Q31: Which of the following is one of
Q32: Which of the following would NOT affect
Q35: According to Standard Rate and Data Service,magazines
Q55: The Top Line is a Canadian publication
Q67: Clutter is viewed as less of a