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When America Online's Customers Were Unhappy with Their Ability to Access

Question 29

Multiple Choice

When America Online's customers were unhappy with their ability to access the Internet quickly,CompuServe,its major competitor,quickly ran ads taking advantage of AOL's problems.Which of the following characteristic of newspaper made it possible for CompuServe to do this?


A) extensive penetration
B) selectivity
C) flexibility
D) permanence
E) reader involvement

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