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    Advertising and Promotion
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    Exam 12: Evaluation of Print Media
  5. Question
    A Creative Technique for Newspaper Advertising Whereby an Ad Is
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A Creative Technique for Newspaper Advertising Whereby an Ad Is

Question 73

Question 73

Multiple Choice

A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n) :


A) bleed page
B) gatefold
C) ink-set image
D) insert
E) island ad

Correct Answer:

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