Multiple Choice
A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n) :
A) bleed page
B) gatefold
C) ink-set image
D) insert
E) island ad
Correct Answer:

Verified
Correct Answer:
Verified
Q33: Many publications base their rates on _
Q34: Traditionally,newspaper advertising space for national advertisers has
Q53: Which of the following statements about newspapers
Q64: A magazine with a circulation of 100,000
Q68: Imagine a smokeless tobacco company has hired
Q69: Avia makes athletic shoes.Avia's marketing research has
Q70: A clothing store retailer would use an
Q71: Which of the following contributes to the
Q72: The largest percentage of newspaper advertising revenue
Q78: The acronym SRDS stands for:<br>A)Standardized Reading Development