Multiple Choice
Imagine a smokeless tobacco company has hired a NASCAR driver to be its advertising spokesperson.If a news release revealed the driver was just found to be suffering from mouth and throat cancer could cause a serious marketing problem,and the organization had already negotiated with several magazines to run these ads.Which characteristic of magazines would be the major source of the problem?
A) clutter
B) lack of publication permanence
C) loss of publication prestige
D) limited reach and frequency
E) long lead time
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Circulation verification figures are important to media
Q33: Many publications base their rates on _
Q63: Novell makes security systems for computer networks.
Q64: Critics of printaculars argue they:<br>A)limit the creative
Q65: The goal of the National Newspaper Network,which
Q67: Consumers are generally receptive to advertising in
Q69: Avia makes athletic shoes.Avia's marketing research has
Q71: Which of the following contributes to the
Q72: The largest percentage of newspaper advertising revenue
Q73: A creative technique for newspaper advertising whereby