The Increasing Use of Digital Video Recorders (DVRS)

Multiple Choice

The increasing use of digital video recorders (DVRS) :

A) will likely benefit cable companies more than the broadcast networks
B) threaten to make the traditional television advertising business model obsolete
C) provide Internet viewers with alternative designated market areas
D) suggests scatter market research will include more zappers and fewer adjacent zippers
E) increase share of audience for image transfer cumulative spot advertisers