Many Advertising Professionals Want the Primary Focus of New Technology

Multiple Choice

Many advertising professionals want the primary focus of new technology for measuring television viewing audiences to be on:

A) getting better measures of who watches specific programs
B) measuring the size of viewing audiences for commercials rather than just programs
C) determining what types of commercials people prefer to watch
D) determining how many people zip through prerecorded programs
E) monitoring the whole 24-hour day,not just prime-time