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    Exam 11: Evaluation of Broadcast Media
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    Audience Selectivity on Television Is Possible Due To
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Audience Selectivity on Television Is Possible Due To

Question 113

Question 113

Multiple Choice

Audience selectivity on television is possible due to:


A) the use of PVRs
B) program content
C) zipping and zapping
D) the use of interconnects
E) a market penetration market growth strategy

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