menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 11: Evaluation of Broadcast Media
  5. Question
    _____ Provides Local Audience Measurement for Television
Solved

_____ Provides Local Audience Measurement for Television

Question 115

Question 115

Multiple Choice

_____ provides local audience measurement for television.


A) A.C.Nielsen Company's Nielsen Station Index (NSI)
B) RADAR
C) Arbitron
D) ADI
E) Burke Research

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q69: WSIX in Nashville,WDEF in Chattanooga,and WGNX in

Q72: The relatively low cost of radio advertising

Q95: The price for commercial time charged by

Q110: Ethnographic research is a type of observational

Q113: Audience selectivity on television is possible due

Q116: One of the surprising findings of Nielsen's

Q117: An art gallery in a small town

Q118: The television time period available to local

Q119: _ refers to the practice of fast-forwarding

Q120: Companies prefer sponsorship arrangements for buying advertising

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines