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While Watching Entertainment Tonight,Layne Became Frustrated by All the Commercials

Question 123

Multiple Choice

While watching Entertainment Tonight,Layne became frustrated by all the commercials and promotions for the 11:00 news and upcoming programs.This is an example of the problem created by:


A) the limited viewer attention for commercials
B) the lack of demographic selectivity of television
C) the fleeting nature of television commercials
D) clutter
E) message source alienation

Correct Answer:

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