Multiple Choice
The _____ is the average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population.
A) average quarter-hour figure
B) cumulative audience
C) average quarter-hour rating
D) average quarter-hour share
E) average daily market share
Correct Answer:

Verified
Correct Answer:
Verified
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