The Challenge for the Television Industry Is How to Accommodate

Multiple Choice

The challenge for the television industry is how to accommodate the demand for alternative viewing methods and:

A) increase the integration of television advertising with coordinated newspaper dayparts
B) soften the impact of increased consumer selectivity
C) capture revenue from them while protecting their traditional advertising business model
D) offer alternative program rating point systems utilizing affiliate network zap compression
E) alternate personal selling with promotional tie-ins