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    Exam 11: Evaluation of Broadcast Media
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    When a National Advertiser Runs a Commercial on a Prime
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When a National Advertiser Runs a Commercial on a Prime

Question 28

Question 28

Multiple Choice

When a national advertiser runs a commercial on a prime time program that is seen all over the country,_____ advertising is being used.


A) network
B) affiliate
C) aggregated
D) spot
E) up-front

Correct Answer:

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