Multiple Choice
The growth of cable television has led to all of the following EXCEPT:
A) more viewing options for cable households
B) greater audience fragmentation for television
C) lower viewing audiences for the three major TV networks
D) less opportunity to reach specific target audiences
E) greater competition between cable channels and networks for advertising dollars
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Under a _ arrangement,national advertisers can participate
Q3: The largest radio audiences occur during which
Q4: Univision and Telemundo are:<br>A)the two biggest rating
Q5: Why do advertisers use the image transfer
Q6: The share of a television audience indicates
Q9: The WB has assembled a group of
Q10: A disadvantage associated with the use of
Q11: Arbitron:<br>A)focuses primarily on measurement of local radio
Q12: The ratings periods during which viewing audiences
Q75: Advertising on television to specialized audiences is