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    Advertising and Promotion Study Set 2
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    Exam 9: Evaluation of Media: Television and Radio
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    The Heaviest Users of Radio as an Advertising Medium Are
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The Heaviest Users of Radio as an Advertising Medium Are

Question 59

Question 59

Multiple Choice

The heaviest users of radio as an advertising medium are:


A) national service providers.
B) local advertisers.
C) national retail chains.
D) national consumer-products manufacturers and distributors.
E) tobacco and alcohol advertisers.

Correct Answer:

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