Multiple Choice
Which of the following is true?
A) Networks provide programming and services to affiliates.
B) Affiliates have no say in the sale of advertising time on their stations.
C) Affiliates do not receive any advertising revenue from networks.
D) Networks provide programming to affiliates,but affiliates provide the advertising.
E) Affiliates are not obliged to carry national advertising provided by networks.
Correct Answer:

Verified
Correct Answer:
Verified
Q50: A consortium of nine major advertisers recently
Q52: An arrangement where a group of cable
Q53: The share of a television audience indicates
Q54: _ refers to shows produced specifically for
Q56: _ are independent local television stations that
Q57: Advertisers have little control over the placement
Q58: The ratings periods during which viewing audiences
Q59: The heaviest users of radio as an
Q60: Under a _ arrangement,national advertisers can participate
Q115: In 2006, Nielsen Media Research introduced a