Multiple Choice
_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.
A) Average quarter-hour figure (AQH)
B) Average quarter-hour rating
C) Average quarter-hour share
D) Cumulative audience (Cume)
E) Average market share
Correct Answer:
Verified
Correct Answer:
Verified
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