Aleve Ran a Series of Ads Showing Everyday People Having

Multiple Choice

Aleve ran a series of ads showing everyday people having to deal with minor arthritic pains. In each instance, the individual was pleased to learn that two Aleve were just as effective as taking eight of his or her old pain reliever. This ad campaign is using a(n) _____ appeal.

A) emotional
B) competitive advantage
C) fear
D) favorable price
E) transformational