Which of the Following Statements About Informational/rational Advertising Appeals Is

Multiple Choice

Which of the following statements about informational/rational advertising appeals is true?

A) The particular features,benefits,or attributes that serve as the basis for these appeals are constant across product categories.
B) These types of appeals work well for products but not for services.
C) The particular features,benefits,or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.
D) The particular features,benefits,or attributes that serve as a basis for these appeals generally do not vary by market segment.
E) Informational/rational ads create feelings,images,beliefs,and meanings about the product or service.