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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    _____ Advertising Is Sometimes Used to Create Curiosity and Build
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_____ Advertising Is Sometimes Used to Create Curiosity and Build

Question 104

Question 104

Multiple Choice

_____ advertising is sometimes used to create curiosity and build interest and excitement in a new product or brand by talking about it but not showing it.


A) Reminder
B) Teaser
C) Curiosity
D) New product
E) Rational appeal

Correct Answer:

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