Multiple Choice
_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.
A) Direct headlines
B) Indirect headlines
C) Body copy
D) Voice-overs
E) Subheads
Correct Answer:
Verified
Correct Answer:
Verified
Q44: During which stage of commercial production process
Q46: _ are words in the leading position
Q46: Which of the following statements is true
Q47: An ad for Calloway Gardens Resort stresses
Q49: Advertisements that focus on the dominant attributes
Q51: Advertising appeals that relate to consumers' social
Q52: In a Neutrogena moisturizer with superior sun
Q53: The ad for 'TDAmeritrade' investment bank states
Q54: Taco Bell launched the advertising campaign for
Q55: To announce sales,special offers,or everyday low prices,retailers