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    Exam 9: Creative Strategy: Implementation and Evaluation
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    Professional Golfer Arnold Palmer Appeared in Ads Advocating the Engine
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Professional Golfer Arnold Palmer Appeared in Ads Advocating the Engine

Question 71

Question 71

Multiple Choice

Professional golfer Arnold Palmer appeared in ads advocating the engine protection cars get from Pennzoil motor oil. This is an example of a(an) :


A) comparison
B) endorsement
C) demonstration
D) straight sell
E) slice-of-life

Correct Answer:

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