Multiple Choice
Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs.Before starting to develop creative ideas,Leon reads some golfing magazines and spends time talking to some friends and co-workers who play golf.These activities are part of which stage of the creative process?
A) preparation
B) incubation
C) illumination
D) verification
E) revision
Correct Answer:
Verified
Correct Answer:
Verified
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