Douglas Was Asked to Fill Out a Survey on 'Dill

Multiple Choice

Douglas was asked to fill out a survey on 'dill' pickles.He was asked questions about what he liked and disliked about dill pickles,when and where he usually ate dill pickles,and to list and rate all brands of dill pickles he could recall.He was also asked about packaging as well as degree of sourness in the different brands of pickles.Since the survey was conducted by an ad agency prior to developing a creative strategy for its client,a pickle manufacturer,and there were several people surveyed besides Douglas,you can assume he was participating in a _____ study.

A) consumer brainstorming
B) general preplanning input
C) perceptual mapping
D) problem detection
E) market profiling