Why Are Models of the Creative Process Valuable to Those

Multiple Choice

Why are models of the creative process valuable to those working in the creative areas of advertising?

A) The models let the client see what he or she is paying for.
B) The models provide an organized approach to a creative problem.
C) The models let creatives approach the creative process in whichever manner feels most comfortable to them.
D) The models were developed by people who were successful advertisers themselves.
E) The models create heuristics needed to determine whether an ad will accomplish its goals.