Which of the Following Statements About Creative Strategy and Execution

Multiple Choice

Which of the following statements about creative strategy and execution is true?

A) A good creative strategy and execution guarantees a brand will exceed its sales objectives.
B) A good creative strategy almost never helps generate sales for a brand.
C) Ads that are very creative and popular among consumers still may not increase sales of a brand.
D) Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
E) Good creative strategy cannot help a struggling brand regain its former prominence.