Young & Rubicon Developed,BrandAsset Valuator,a Proprietary Tool for Building and Managing

Multiple Choice

Young & Rubicon developed,BrandAsset Valuator,a proprietary tool for building and managing a brand.Their tool measures four factors including ________________ to identify issues and evaluate brand performance.

A) focus group quantification,brand power,associative cognizance and creativity
B) problem detection,account planning,ethnographic diversity and campaign theme
C) brand differentiation,relevance,esteem and knowledge
D) brand preparation,brand valuation,brand drama and brand diversification
E) projective brand respect,animatic projection,brand proposition and brand creativity