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    Advertising and Promotion
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    Exam 8: Creative Strategy: Planning and Development
  5. Question
    At What Stage of the Creative Process Would Consumers in the Target
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At What Stage of the Creative Process Would Consumers in the Target

Question 42

Question 42

Multiple Choice

At what stage of the creative process would consumers in the target audience be asked to evaluate storyboards and animatics?


A) preparation
B) incubation
C) verification/revision
D) illumination
E) verdict

Correct Answer:

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